Creation of an online campaign to attract international

IT specialists to move, live and work in the Greater Copenhagen area


    • digital design
    • illustration
    • logo & branding
    • video editing

To reach the IT-talents of the world, we created a unique competition on the website where we used our local community of IT-developers as influencers.

More specifically, we had developers from Greater Copenhagen challenge the international developer community on their coding skills by asking questions about Greater Copenhagen written in coding languages such as C#, C++ and JavaScript.

The questions, asked by Greater Copenhagen’s IT-specialists were meant to highlight the positive aspects of working in their city, touching upon the short working hours, long holidays and bicycle culture.

While trying out the challenge, the players were encouraged to “check out open developer jobs in our community”

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